Content is king in SEO because it is one of the ways to enhance a website’s rank in search
engines. However, a website should ensure that its content is well-structured and accepted
by search engines. Generative Search Optimization (GSO) is one of the digital strategies that
aims to make content easy for AI systems, such as ChatGPT, Gemini, and Perplexity. IT
focuses on ensuring that the content is properly used and recognized by a large language
model (LLM). Using GEO, a business or company can ensure that it dominates the digital
landscape through AI results to queries and questions.
9 best GEO practices to implement
- Creating LLM content and strategy
Creating content and strategy with large language model (LLM) cognition in mind is the first thing to
follow in GEO. It should answer the questions directly and anticipate adjacent follow-ups to get the
desired results. Furthermore, ensuring coherence and clarity in language structure by using human-
like phrases will result in the best outcomes. - Structuring data with algorithmic accuracy
Structured data is the backbone of GEO, and LLMs use several factors to understand and surface the
content accurately. A website should consider implementing advanced schema types across pages,
which will help accomplish goals with high success rates. - Optimizing for AI readability
AI-driven tools give more priority to well-structured, easily understandable, and contextually
relevant content. It is wise to format the content with well-defined headings, subheadings, and
structured sections. The content should include natural language variations instead of stuffing
keywords. Using concise paragraphs, bullet points, and lists in the content will make search engines
ensure that they are AI-friendly and valuable to the users. - Building authority and credibility
Generative engines prioritize trusted content, and a website should establish itself as an
authoritative source. AI models give more preference to content that reflects expertise,
trustworthiness, and accuracy. The content should include links to research papers, well-known
publications, and industry reports to establish credibility. Updating content regularly with high-
quality backlinks enables search engines to recognize it at the earliest. - Optimizing for voice search
AI-driven search engines have a strong connection with voice assistants like Alexa, Google Assistant,
and Siri. As more users rely on voice search, a website should optimize its content for conversational
queries. At the same time, it should follow some techniques in voice search optimization. Some of
them include targeting natural language queries, utilizing question-based formatting, leveraging
conversational tones, and optimizing for future snippets. - Distributing content across platforms
Generative engines not only pull content from websites but also scan social platforms, online
communities, and forums to expand the content’s reach beyond a site. Therefore, a website should
distribute its content across platforms that will help gain more advantages. AI models index valuable
discussions from forums and social media to establish credibility.
- Integrating AEO and GEO
Answer Engine Optimization (AEO) focuses mainly on zero-click experiences, and GEO provides ways
to expand this visibility into AI-native environments. A website should ensure that its content aligns
with E-E-A-T principles properly to build trust across ecosystems. - Futureproofing with scalable GEO frameworks
GEO frameworks need scaling, and a website should consider building a modular GEO architecture
that can plug into a new generative environment. Using dynamic content APIs, microdata
frameworks, and structured ontologies will help a website to adapt quickly. - Monitoring performance in generative search engines
GEO demands consistent evolution and intelligent adaptability, which pull from multiple sources. To
stay competitive, a business should implement some important techniques to ensure high searches.
Some of them include testing different prompts, keeping up with AI model updates, and updating or
editing the existing content.
