A website should know how to attract more visitors to a page because it provides methods to get high conversion rates. Understanding user behavior is important for a business or company to make informed decisions. However, it is wise to know what the behavioral data needed to enhance the users’ search journey are. This, in turn, gives ways to implement the right strategies that work well for the online presence. Behavioral data uses some trends, and evaluating them will help achieve better results.
9 behavior analytics to use for recognizing patterns
1. Trend analysis
Trend analysis involves evaluating the changes in user behavior and preferences. It allows a website to determine how user needs evolve, which shows methods to improve a product. With detailed trend analysis reports, a business can get an idea of when shifts occur in user behavior. It can even identify the recurring/seasonal changes that give methods to gain insights easily.
2. Funnel analysis
Funnel analysis is another technique utilized to recognize the pattern of user behavior. It involves setting up a series of tasks for users, and they have to complete them to ensure a conversion. A business or company can use this report to know the areas that need more improvement. This will help enhance the user experience, allowing a business to get high conversion rates.
3. Path analysis
Path analysis involves tracking all the paths taken by users while interacting with a website, which differs from funnel analysis. It lets a business or company identify the shortest path to an action. Additionally, a website can use the technique to categorize into specific user flows and focus on them effectively. Along with that, it can gain a deeper understanding of user friction.
4. Cohort analysis
Cohort analysis involves tracking a group of users over time with shared characteristics. It lets a business or company know how different cohorts engage with a product. The main advantage of this technique is that it provides a deeper understanding of the behavior of users’ personas with attention.
5. Session recordings
Session recording is another way to determine the user behavior with accuracy. It allows a website to understand how users interact with different parts. A well-defined session recording provides methods to get ideas on how users navigate around a product and helps to identify the areas that need improvement.
6. Surveys
A survey is one of the best ways to evaluate the behavior of users. A well-designed survey acts as a powerful user behavior analysis tool, which gives ways to enhance the user experience to a larger extent. The method involves asking users to rate the features and other things that help evaluate their likes, dislikes, preferences, etc.
7. Heatmaps
A heatmap enables a business or company to know where visitors spend most of their time on a website. It is a two-dimensional data visualization technique that offers several benefits. Heatmaps include click heatmaps, scroll heatmaps, mouse movement heatmaps, and eye-tracking heatmaps. A business or company should select a heatmap that comes with the best features.
8. Feature and event reports
Feature and event reports allow a website to evaluate the user behavior, which helps achieve the desired outcomes. A business or company can set up custom events to monitor feature usage and identify features that resonate with them. Furthermore, it can pinpoint areas with lower engagement to make informed decisions.
9. A/B testing
A/B testing is the latest technique used to test the user experience by comparing user responses on two or more variations of in-app experience. A website can run different types of tests for enhancing the performance efficiently.
