What are the ways to optimize on-page SEO for readers and robots?
On-page optimization is the most important technique followed in SEO that plays a key role in improving the ranks of a website in search engines. However, knowing how to optimize on-page SEO for readers and robots will result in better results. Another thing is that a site can get more search traffic performance that helps improve the visibility.
What are the best practices for optimizing on-page SEO for both readers and search engine robots?
- Including targeted keywords in relevant places wherever necessary
Keywords are necessary for on-page SEO, and including them within key elements of a page enables search engines to understand what the page is about. Adding keywords in the URL, page title, main header, subheaders, and introduction paragraph will improve a website’s performance effectively.
- Using header tags to structure a page
HTML tags let search engines understand the content on a page and break the same into various sections. Using good subheadings will enhance the readability of content, which lets a website get high visibility in search engines.
- Creating a compelling title tag
A title tag is the main piece of information that enables a website to gain more traffic. It is wise to follow some steps for writing compelling title tags. The first thing is that a title tag should be under 70 characters, and including keywords makes more sense.
- Writing an engaging meta description
Meta descriptions can bring more traffic and clicks to a website, and creating good ones will result in good results. However, keeping them short and expanding title tags provide methods to improve the rank of a website in search results. Apart from that, including keywords in title tags enables search engines to achieve the desired outcomes.
- Setting SEO-friendly URLs
Setting SEO-friendly URLs is another way to optimize on-page SEO, and a website should avoid including dates. Furthermore, making URLs simple and readable will help a lot to ensure more visibility in search engines.
- Adding internal links in appropriate places
Adding internal links in appropriate places lets visitors navigate a website and increases the odds considerably. When adding internal links, use relevant anchor text and link to the most important pages.
- Including external links
Including external links provides value to users that will improve the authority of a website in search engines. On the other hand, a website should consider identifying high-quality external links that help improve the rank.
- Image optimization
Image optimization is one of the on-page SEO techniques that can enhance the rank of a website. At the same time, compressing images, using descriptive filenames, and utilizing descriptive alt text will improve the site’s visibility in search engines. Nowadays, various online tools are available for auditing a website to check the images with alt text.
- Filling content gaps
Filling content gaps in articles will help rank a website with long-tailored keywords and improve the ranking of a primary keyword.
- Making a website mobile-friendly to load faster
Making a mobile-friendly website will result in faster loading time and improve the rank of a website.
