SEO strategies provide ways to enhance the visibility of a website in search engines that help achieve better results. Finding the keywords of competitors allows a business to stand out in the market and helps identify the areas that need more improvement. Competitor keywords reveal opportunities for boosting SEO in various ways. Moreover, they show methods to implement the best SEO strategies to enhance the visibility of a website in search engines.
How to find the keywords of competitors?
- Identifying SEO competitors
A website should focus on SEO competitors instead of finding competitors’ keywords. It should start with a manual search and analysis to know the other websites that are competing with similar keywords and rankings. Searching the relevant keywords used by potential customers will help a lot to get ideas with ease. Taking note of the websites that rank for those keywords enables a business to select keywords accordingly.
- Using online tools to find competitor keywords
Nowadays, several online tools are available for finding competitor keywords to know the exact terms used for targeting customers. Moreover, the website can determine how it can potentially outrank them in the market. At the same time, using filters in the filters will help narrow down the most promising keywords.
- Expanding the keyword list through research
Nuanced research enables a website to target the audience better and give importance to audience-focused keywords. This, in turn, provides ways to expand the database in ways that align with the overall strategy. Customer feedback analysis, private communities, and Google Search Operators are some other advanced techniques that help find keywords.
- Evaluating competitors’ keywords
After finding competitors’ keywords, a website should consider evaluating them properly to know how intent-based terms target different funnel stages. The first stage involves checking the search intent, and the second stage involves checking for the keyword relevance. Volume and difficulty searching is the third step, which provides ways to find the personalized results.
Since most visitors like to investigate and compare brands or services, creating content in a comparison format will result in more advantages. A website should find competitor keywords that align with its goals. Knowing the SERP position, intent, search volume, and personal keyword difficulty (PKD) will help improve the rankings. Also, they help capture more organic traffic from competitors.
- Prioritizing competitors’ keyword lists
A website should consider integrating competitors’ keywords into its strategies to explore valuable opportunities. Having more keywords in a database provides plenty of options for a website that helps to choose what to write about properly. This will help improve the rank and traffic in search engines to a greater extent.
- Creating content after integrating competitor keywords into the strategy
The final step is creating content after integrating competitor keywords into the strategy that will enhance the visibility of a website in search engines. However, a website should focus on finding low-competition keywords that have a decent volume. The strategy should cover the untapped area that leads to better results.
