AI tools today play a vital role in increasing the traffic to a website that determines a brand’ssuccess. If a brand doesn’t appear in AI-driven results, a business will miss out on a criticalsegment of the audience. AI platforms such as ChatGPT, Gemini, and Perplexity use largelanguage models (LLMs), allowing businesses to extract the necessary […]
What are the ways to measure AI visibility across LLM platforms? Read Post »
Pinterest is one of the leading social media platforms that allows businesses or companiesto share their visual content, such as images and videos. The platform acts as a searchengine because it attracts more viewers by giving more importance to valuable content.However, it is wise to implement the best strategies for gaining more organic followers. Thiswill
What are the ways to get more organic followers on Pinterest? Read Post »
Content is king in SEO because it is one of the ways to enhance a website’s rank in searchengines. However, a website should ensure that its content is well-structured and acceptedby search engines. Generative Search Optimization (GSO) is one of the digital strategies thataims to make content easy for AI systems, such as ChatGPT, Gemini,
What is generative search optimization, and how to perform it? Read Post »
A website receives direct traffic when someone lands on a page without clicking a link fromanother site. Direct traffic allows a business or company to establish its brand recognitionand customer loyalty. However, it is important for a website to measure the direct trafficwith attention. This is because the direct traffic can drop suddenly, and website
8 reasons why direct traffic can drop suddenly Read Post »
Conversion rate optimization (CRO) is an important metric that plays a key role in growing abusiness online. It involves inviting more visitors to a website and encouraging them to takethe desired action, which results in sales. A business or company can use CRO to evaluateuser behavior and find out the barriers to conversion. Moreover, it
9 best CRO strategies to turn traffic into sales or revenue Read Post »
A website should know how to attract more visitors to a page because it provides methods to get high conversion rates. Understanding user behavior is important for a business or company to make informed decisions. However, it is wise to know what the behavioral data needed to enhance the users’ search journey are. This, in
What are the behavioral data needed to enhance the users’ search journey? Read Post »
The importance of inbound marketing in SEO Inbound marketing is one of the strategies used in SEO to drive high traffic to a website and generate more leads. It involves drawing visitors into a website by creating valuable content to connect them at different stages. Any business can use inbound marketing irrespective of its size
Inbound Marketing in SEO Read Post »
SEO strategies provide ways to enhance the visibility of a website in search engines that help achieve better results. Finding the keywords of competitors allows a business to stand out in the market and helps identify the areas that need more improvement. Competitor keywords reveal opportunities for boosting SEO in various ways. Moreover, they show
Keywords of Competitors Read Post »
What are the ways to optimize on-page SEO for readers and robots? On-page optimization is the most important technique followed in SEO that plays a key role in improving the ranks of a website in search engines. However, knowing how to optimize on-page SEO for readers and robots will result in better results. Another thing
7 voice search SEO strategies businesses should follow Voice search technologies are widely used today for performing searches or interacting with devices instead of typing words. They utilize voice commands, allowing users to browse a website or an app with ease. Voice search optimization (VSO) is necessary for businesses to stay competitive in the market
