Share of Voice (SOV) is a crucial metric that enables a business or company to assess its brand popularity, brand awareness, and market share relative to its competitors. It provides methods to evaluate a brand’s influence and visibility within industry conversations. SOV plays a vital role in SEO because it gives ways to evaluate the performance of a website in organic search results. If SOV is increasing, then it means that the SEO efforts are paying off well. A business or company should know how to increase SOV effectively, which will help achieve the best results.
What are the ways to increase SOV?
Increasing the targeted keywords
Increasing the targeted keywords will enhance SOV results significantly. On the other hand, it is wise to avoid overusing keywords because it will affect SEO. Using keyword suggestion tools will help get insights into metrics such as volume, seasonal trends, search intent, keyword difficulty, etc.
They let a business or company focus on the keywords that are likely to drive more traffic. Evaluating competitor analysis with online tools to find out the keywords and the missing terms with more attention. The next step is to optimize pages for the targeted keywords to rank higher in search engines.
Improving the organic CTR
Click-through rate (CTR) is the ratio of clicks on an ad or search internet snippet compared to its total impressions on viewers. If a snippet receives more clicks, then a website gets traffic. Optimizing the title tags and descriptions allows users to navigate to a website easily. Using call-to-action (CTA) in snippets provides ways to stand out in the online market that help achieve better results.
Trying different content formats
Trying different content formats will help increase SOV in search results, and sharing more valuable content allows a brand to get more recognition and trust. A company or business should establish its mission, vision, and values first to communicate with the audience effectively. Moreover, the messages will become crystal clear and likely to reach the right people.
Using structured data Schema markups
Missing out on using structured data Schema markup is one of the mistakes made by many websites. Hence, they should consider adding structured data tags and microdata to a website that let search engines enhance the user experience. Furthermore, Google will increase the appearance of its knowledge graph that gives ways to witness the desired outcomes.
Implementing a strong backlink strategy & improving the authority
Implementing a strong backlink strategy enables a website to get high exposure in search engines. A business or company should choose only high-quality backlinks, which bring more traffic to its website. It can use some online tools to assess them, which help make informed decisions. Building genuine backlinks will improve the reputation of a website in search engines and help it get a high authority.
Adding social proof to a brand
Adding social proof to a brand allows a business or company to increase the SOV with high success rates. Social metrics such as reviews, comments, industry awards, content, and community engagement define the success of marketing efforts. When users recognize and back a brand, it helps lend a competitive edge to a business.
Enhancing mobile and speed optimization
Page speed is often overlooked because users are more likely to stick to a website when a page on a website loads fast. Apart from that, a website should perform well in mobile searches, which will increase the SOV. A website should optimize its speed and mobile usability for ranking well in search engines. Increasing the mobile usability will help get high conversion rates.
