Ranking content in search engines involves various factors that help enhance a website’s
visibility. Since search engines often update their algorithms, it is wise to implement the
best practices to rank content. Moreover, it is very important to be aware of the new
checklist when creating a blog post or article for a website. This, in turn, provides ways to
improve a website’s rank in search engines to a larger extent.
Understanding the new checklist for ranking an article and blog post
1. Checking the target keywords
Keywords play a key role in a blog post and article to grab the attention of readers. On the
other hand, a website should ensure that it chooses the right keywords for the content to
get the desired outcomes.
It should consider incorporating keyword research into the process to select the best
keywords. Although keyword tools can help get the data, considering the topical alignment
and authority will help a lot to identify the target keywords that suit a blog niche.
2. Creating content for search engines
While creating a blog post or article, a website should ensure that it caters to the needs of
search engine requirements that want to rank. The content should provide solutions to the
answers that searchers want.
3. Demonstrating EEAT
EEAT (expertise, experience, authority, and trust) is important for ranking the content in
search engines. However, there are some other parameters to look out for apart from this
technique. Some of them include clear author bios, information about the company, high-
quality images, etc.
4. Breaking up and formatting the content intelligently
Breaking up and formatting the content intelligently will help a lot to rank the content well
in search engines. Readability is an important factor to consider to ensure that readers
consume the content.
The content should rank well in AI tools or LLMs like Perplexity, ChatGPT, or Claude. Using
formats such as ordered lists and subheadings adds more value to the content. Breaking up
long blocks of text with videos, bulleted lists, and images will improve the rank of the
content.
5. Including multiple types of media
Including relevant images, videos, and social media posts can help with the engagement of a
post considerably. They serve as a comprehensive source for ranking the content in
different search results, like image search. Adding a piece of multimedia to the content will
help a lot to rank the content in search engines.
6. Optimizing title tags and meta descriptions
Optimizing title tags and meta descriptions provides ways to improve the ranking of the
content in search engines. It is necessary to select a compelling title and description that
creates curiosity and fulfills the demand of searchers. Furthermore, looking at what types of
titles and descriptions are present will help make informed decisions. Utilizing tools such as
ChatGPT or similar gives methods to get ideas for optimized titles.
7. Adding internal links to relevant pages
Adding internal links to relevant pages will improve the performance of the content in
search engines. At the same time, the internal links should be appropriate for a blog topic or
article.
8. Including links from relevant pages
A website should identify relevant pages to include them in a blog post, which is a perfect
way to know which articles Google deems relevant for a topic.
9. Implementing Schema
Schema is the best opportunity to optimize for AI tools that allow search engines to
understand the blog content well. Those who are not sure about how to implement schema
should consider using Google’s rich results test. This, in turn, gives methods to improve the
ranking of content in search engines.
