Zero-click searches don’t improve traffic to a website, but still, they can help a business to enhance visibility and brand awareness. A zero-click search happens when users search for their answers directly on the search engine results page (SERP) instead of clicking through any website. Search engines use features such

Social platforms improve the traffic of a website effectively that help rank well in search engines. However, it is important for a business or company to use some metrics for enhancing the views and conversion rates. Social listening is one of the techniques meant for monitoring online conversations which provides